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Bottle Shop BWS Celebrates the Countdown to Freedom with 'Can't Wait Mate'

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Campaign from M&C Saatchi Sydney focuses on bringing people together to share a long awaited drink

Bottle Shop BWS Celebrates the Countdown to Freedom with 'Can't Wait Mate'

After a tough couple of years, it almost feels as though we are on the homestretch (touch wood). To celebrate the countdown to freedom, BWS is giving away a free six pack to share with a mate.

The new campaign, titled 'Can’t wait mate' focuses on bringing people together to share a long awaited drink. The campaign comes to life with a paid  campaign on Facebook and Instagram, as well as digital partnerships with Pedestrian, Broadsheet, Concrete Playground, Urban List & Buzz Feed. BWS will also be using micro and macro influencers, via Carat, to share diverse and fun content across all Instagram formats to drive mass awareness and encourage engagement and shareability.

“Lockdowns and restrictions have made us long for those much-needed social interactions,” says Vanessa Rowed, head of marketing, BWS. “But there is light at the end of the tunnel, and we are celebrating by encouraging Aussies to get together and share drinks with their mates”

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BWS

Vanessa Rowed : Head of Marketing

An Le : Head of Marketing, Brand

Jax Young : Senior Brand Manager

Charlotte El Baz : Brand Manager

M&C Saatchi

ECD : Avish Gordhan

CD : Brendan Donnelly

Art Director : Filipe Oliveira

Copywriter : Michael Harris

Designer : Ian Hartigan

Animators : Alex Ardino, Bojan Bogic

Head of Strategy : Rachael Fraser

Senior Strategist : Amy Grant

Group Head : Vanessa Boueyres

Group Account Director : Helene Ioakimidis

Senior Account Manager : Katie Lockwood

Producer : Trisha Halsall

Carat

Bianca Falloon : Client Leader

Christian Fox : Client Director

Cat Wilkinson : Head of Content Partnerships

Amanda Nguyen : Client Manager

Rebecca Warrand : Content Partnerships Executive

Categories: Retail and Restaurants , Retail Stores

M&C Saatchi Sydney, Fri, 15 Oct 2021 07:04:39 GMT