BETC & Ubisoft Launch WeareData

Ubisoft and BETC Paris have launched Watch Dogs’ WeareData, an experiential website designed to gather and graph the publicly available data that govern people’s lives in a single location.
 
WeareData was created and developed by BETC Paris for the launch of Watch Dogs, the highly anticipated open world action game from Ubisoft. Within the game, the fictionalised city of Chicago is run by a Central Operating System (CTOS), linking all of the city’s online infrastructures and public security installations to one centralized hub. Information is at the heart of the game and also at the heart of WeareData.

 

 

 

With WeareData, visitors will discover that much of the hyper-connected world imagined in Watch Dogs already is a reality, and that everything and everyone is truly connected. WeareData is designed to provide a glimpse into this reality and give visitors a new perspective of the cities in which they live.

The site allows users to access the real-time data that organize and help run the cities of Berlin, London and Paris, as well current information on their inhabitants.

View a making of video below:

 

 

Credits

 

BRAND: UBISOFT
BRAND MANAGERS: Geoffroy Sardin, Guillaume Carmona, Lionel Hiller, Sophie Blandin, Jean Guérin, Louis Gambini

AGENCY: BETC Digital
AGENCY MANAGERS: Xavier Blairon, Eugénie Valletoux, Thibault Cuisiniez, Michaël Korsec, Tiphaine Du-Plessis, Thomas Boutte, Damien Clanet
CHIEF CREATIVE OFFICER/PRESIDENT OF BETC: Stéphane XIBERRAS
DIGITAL CREATIVE DIRECTORS: Christophe CLAPIER, Ivan BECZKOWSKI
ART DIRECTOR: Julien Derreveaux, Loris Cormorèche, Hugo Thomas
COPYWRITER: Adrien Héron
TECHNICAL DIRECTOR: Thibault DARGEOU, Frédéric Petitpont
LEAD DEVELOPER: Nicolas Barradeau
DEVELOPMENT: Abder Zeghoud, Jérôme Birembaut, Edan Kwan, Loïc Urien, Jérémy Boutier, Simon Dourys