BETC Design Brings a Botanical Invasion to Yves Rocher Concept Store

French Cosmetic brand Yves Rocher are setting up their first ever concept store, symbolically located on boulevard Haussmann in Paris, in the same spot as their first shop opened in 1969.

The inspiration for the design came from the founder himself, Yves Rocher. He was a botanist, harvester, manufacturer and a retailer. The Yves Rocher brand has its roots in nature and all the products originates from the plant world.

The 450m2 space, created by BETC Design in collaboration with the architecture firm Beckmann N' Thépé, is an urban refuge where nature is expressed in all its diversity.

The store has been created with world famous greenwall artist Patrick Blanc and is a lush explosion of greenery, hanging vines and exotic flowers.