BBDO San Francisco Rallies Californians for a Coastal Cleanup

Millions of cigarette butts, plastic bags, food wrappers, and plastic pollution litter California's beaches and inland waters. So each year, The California Coastal Commission create the California Coastal Cleanup Day, the state's largest volunteer event which draws tens of thousands of volunteers to more than 850 locations. 

BBDO San Francisco created an impactful campaign, on a pro bono basis, to create awareness of the event and recruit volunteers. The campaign underscores how trashed California's beaches and waterways have become and highlights the need that Coastal Cleanup Day addresses – to care for our coast and ocean.