ATABOY Hires Diana Mandelare as Executive Producer

Diana Mandelare has joined ATABOY! as Executive Producer and Head of Sales. Diana will work directly with Founder/CD Vikkal Parikh in implementing strategic growth initiatives as well as overseeing current projects, sales and new business development.

She will also work with external reps SuperPowers NYC and Gypsy Reps in the Midwest to expand the company’s reach into new markets. Diana had most recently been at Shilo, where she held the title Head of Sales. 

“I’m thrilled to welcome Diana to ATABOY. I’ve known her for several years and her history in both production and sales has given her a great perspective as well as key relationships,” said Parikh. “We’re all really excited for the new energy, passion, experience, and fresh insight that she’ll bring here.” When speaking about her move to the studio Mandelare noted, “ATABOY is a young company but poised for a great period of growth. I’m really excited to be part of the future with this talented group of artists and filmmakers.”