American Beauty-Inspired Bacon Ad from Ogilvy

Targeting all Australians who simply get lost in their love of bacon and the emotions the smell and taste of bacon evokes, Ogilvy Sydney today launches its first campaign for client Primo Smallgoods, since being appointed creative agency late last year.  

Ogilvy Australia’s Chief Creative Officer Steve Back said the TVC aimed to reconnect with all Australians who love quality bacon and like to get “lost in their bacon moment…whatever that moment may freakishly be.”

“People who love bacon will get this ad. Hopefully they’ll try and recreate the scene at home, sending sales through the roof. It’s memorable and is vastly different for the category,” said Back.  “Ash and his team at Curious have done an awesome job of making the product look fantastic. It’s definitely a piece of work we’re really proud to have created for our client.”

With a simple brief to reinforce brand awareness and drive Primo bacon sales, the creative is targeted to stimulate desire around the breakfast occasion and to communicate that ‘whatever you’re making, make it Primo’. 

He continued: "We're simply celebrating Aussies’ love of bacon. If you love bacon, you really love it. With the smell and taste of great quality bacon – you can’t help but get lost in that moment. I’m pretty sure we’ll have vegetarians sneaking a kilo in the trolley in no time at all.”

Credits:

Chief Creative Officer: Steve Back

Creative Group Head: Shaun Branagan

Senior Art Director: Wellison D'Assuncao 

Senior Copywriter: Scott Mortimer

General Manager: Nathan Quailey

Senior Account Director: Isabel Cox

Account Manager: Gemma Troup

Senior Planner: Ryan O’Connell

Channel Planning: Clare Robinson

Agency TV Producer: Gabe Hammond 

Director; Ash Bolland, Curious

Producer; Tara Riddell

DOP; Lachlan Milne

Editor (The Editors); Bernard Garry

Post house; ALT.vfx 

Media at Neo: Lauren Etcell, Tricia Tan, Joylene Mak

Ogilvy Action: Marcus Millgate, Kate Warren-Smith, Sandy Field 

Primo Smallgoods: Rob Lederer, Ian Hancock, Mirabel Rosar, Amy Pareezer