Adrian Gans Promoted to Chief Experience Officer of VCCP CX

Full-service creative agency VCCP has promoted Adrian Gans to chief experience officer, leading the charge in its CX division. 

Adrian, who is currently head of strategy at VCCP CX, joined VCCP as Innovation Director in 2015 after a long stint running the strategy and planning teams at both Fullsix and Razorfish. Prior to going agency-side, he worked in-house to launch multi-channel retail at Kingfisher PLC, and had the dubious honour of watching the dotcom bubble burst at Boo.com in 1999. 

VCCP CX is the experience strategy, design and engineering arm of VCCP with over 100 talented people working across web and app experiences, customer engagement programmes and digital production. By bringing these different disciplines together in small agile teams, VCCP CX creates "experiences worth talking about" for a host of top-tier clients. 

In 2019 VCCP CX won a Webby for the Parents vs. Kids experience developed in partnership with O2 and the NSPCC, and also picked up a raft of awards for the innovative image recognition platform "Look & Book", which is integrated into the easyJet mobile app. The team runs pan-European CRM for Canon and is the UX and UI design agency of record for O2, working on everything from BAU to eCommerce and digital transformation.

Of the promotion, Adrian said: “VCCP has always had a serious ambition to be better than everyone else at integration, so it's only natural that we continue to grow and strengthen our CX capabilities.The potential we now have to deliver value from an integrated brand experience across the digital ecosystem is second to none. We're already seeing that bear fruit for many of our most celebrated clients, but we're more ambitious than ever to make CX work harder and smarter.”

Michael Sugden, CEO of VCCP Partnership, said: “At VCCP we’ve always believed ‘it only works if it all works’. It’s why customer experience has been at the heart of our offering for many years. No one has championed this more than Adrian and I’m delighted to recognise this contribution by elevating Adrian to CXO of VCCP CX.”