Latest
Nov. 2, 2012, 10:05 a.m. by LBBOnline
72andSunny's Day with LeBron James
Samsung spot follows NBA star
72andSunny take you inside a day in the life of LeBron James. This spot for Samsung is presented as if we’re following the three-time MVP on his first day back on the job in the NBA (it was actually shot a week before Tuesday’s opening NBA game).
The 90 second spot is produced by Anonymous Content's and edited by Paul Martinez at Arcade Edit.
CREDITS: “LeBron’s Day” :90
CLIENT: Samsung
AGENCY: 72andSunny
CEO/ECD: John Boiler
Executive Creative Directors: Jason Norcross/Frank Hahn
Lead Writer: Patrick Maravilla
Lead Designer: Brandt Lewis
Director of Film Production: Sam Baerwald
Senior Film Producer: Nicole Haase
Business Affairs: Christine Claussen / Saeyoung Kim / Michael Moronez/Christina Rust
Group Brand Director: James Townsend
Brand Manager: Andy Silva
Brand Coordinator: Nadia Economides
PRODUCTION: Anonymous Content
Director: Mark Romanek
Executive Producer: Eric Stern
Producer: Aris McGary
EDITORIAL: Arcade Edit
Editors: Paul Martinez
Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Producer: Amburr Farls
VFX/ANIMATION: The Mission
Executive Producer: Michael Pardee
Creative Director: Rob Trent
Lead Flame: Miles Essmiller
Flame: Brad Scott, Stefan Smith, Chris Moore, Trent Shumway, Michael Vaglienty, David Parker, Justin Blaustein
Roto: Chris Cortese
Producers: Marlo Baird Kinsey, Stacy Kessler Aungst
TELECINE: CO3 NY
Artists: Tom Poole
MUSIC:
“Keep on Pushing” Curtis Mayfield
SOUND DESIGN: Barking Owl
Sound Designer: Michael Anastasi
Executive Producer: Kelly Bayett
MIX: Play Studios
Executive Producer: Lauren Cascio
Mixer: John Bolen & Ryan Sturup
Assistants: Hermann Thumann
Rei Inamoto: Mobile Lions Jury President
AKQA's CCO and VP catches up with LBB's Gabrielle Lott
(7 hours ago)
Tony Granger: Outdoor Jury President
Global CCO, Y&R, on chairing this year’s Outdoor jury at the Cannes Lions
(8 hours ago)
Jack Klues: Media Jury President
Chairman of Vivaki on transformative ideas and painted rocks at Cannes
(1 day ago)
Sunset Overdrive Trailer for Microsoft
Psyop creates hyperactive spot for Insomniac Games' title
(1 day ago)
Fun With Nicknames
Leo Burnett Shanghai's new work for Coca-Cola
(1 day ago)