Catrióna Campbell is Managing Director at independent creative agency The Public House and has played a pivotal role in growing the agency since she joined the start up in 2014. The focus for the agency has been sustainable growth with likeminded and ambitious clients who share the agency philosophy that ‘boring doesn’t sell’. Catrióna’s focus is on building effective work for clients that grabs attention in an attention deficit economy. She has twenty years experience in the advertising industry, having started her career in London, rising to Board Director at iris, where she focused on public sector behaviour change campaigns. She has a degree in Marketing, Communications and Advertising, has lectured for Dublin Institute of Technology, and has been published in Marketing, Irish Marketing Journal, Think Business, LBBO and PR Week.