Sally-Ann Dale is an award-winning international producer with nearly 30 years of advertising experience. Since joining Droga5 as a partner in 2006—when the agency first opened its doors—she has grown its production department into an industry-leading group of 180 people. As Chief Creation Officer, she oversees all of the agency’s integrated production, which comprises 35 different disciplines. Prior to Droga5, Sally-Ann worked as Head of TV at Saatchi & Saatchi London, where she became one of the most awarded agency producers in the UK. In 2003, Sally-Ann moved to New York to become Co-Director of Broadcast Production at Publicis.
During Droga5’s early years, Sally-Ann crafted category-defining work, such as “Still Free” for Marc Ecko, “Hardchorus” for Puma and “Decode Jay-Z with Bing.” Most recently, Sally-Ann has overseen numerous integrated campaigns for Under Armour, Johnsonville, Google, Chase, YMCA, Ancestry and Hillary for America, as well as a host of other integrated global campaigns for all of Droga5’s clients.
In 2016, Sally-Ann launched Droga5’s Production Apprenticeship program to support growth and upward mobility, providing opportunities to get an in-depth and comprehensive view of the agency’s Production Department. At the beginning of 2017, Sally-Ann relaunched Droga5 Studios as Second Child with the goal of creating a space where creative development wasn’t confined to people’s minds. Through prototyping, the agency is able to develop and test concepts across every discipline—from film content and photography to software development and fabrication. By having the studio, it allows the agency the flexibility to identify, grow, groom and work with a diverse set of talent across every discipline.
In the last couple of years, Sally-Ann was featured in Fast Company’s 100 Most Creative People in Business. And, most recently, she’s been active in supporting the Women at Sundance Fellowship.
Sally-Ann lives in Brooklyn, New York, with her two children, Matilda and Saul.