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Group745
Kraft/Heinz Country Time Lemonade - Country Time Legal-ade
07/09/2018
Advertising Agency
Chicago, USA
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Agency / Creative
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Editorial
After hearing ridiculous reports that kids were having their lemonade stands fined and shut down due to lack of permits, Country Time took a stand for them. The company launched Legal Ade, a legal defense fund helping kids straighten out permits and fines, helping any kid whose lemonade stand got busted.