Inspired by the internet’s most unsuccessful short love stories, Diesel made an online film that showcases, these jeans are the go to outfit for romantic encounters.
Diesel comes to the rescue in the wild world of online dating with JoggJeans: the denim made to run away.
An online film by Publicis Italy shows a guy going on a dating streak, meeting all kinds of characters from the " ice queen" to a man named Monika who looks nothing like his profile picture. But in Diesel’s JoggJeans, he can escape those awkward situations.
The ad was art directed by Hugo Wahledow, written by Claudia Illan and directed by Marco Prestini through The Family.