To launch the Google Pixel 4, a smartphone with innovative hands-free features like Motion Sense and the New Google Assistant, we used Domino’s delivery network to bring the hands-free features straight to consumers with a delicious reason to try them out. People were able to order a Domino’s pizza with a Pixel 4, which was delivered in a standard size Domino’s box that had a phone-safe thermal chamber made out of corrugated cardboard incorporated into the original design. Pizza in hand, people tested out the new hands-free features by following instructions printed right on the pizza box.