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Group745
Group745
Group745
Group745
Group745
Group745
Citi - America The Beautiful
10/09/2020
Advertising Agency
New York, USA
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Credits
Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound

The song, “America the Beautiful,” was first published on July 4th 1895, and it is often regarded as one of America’s most iconic songs. To show the importance of unity in America, we created a video of a pianist playing this song using only the white keys. The result is a song that is recognizable, but sounds terrible, demonstrating how important it is for us all to work together.