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Adidas Superstar - Change is a Team Sport
09/09/2020
Post Production
New York, USA
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Credits
Agency / Creative
Production
Post Production / VFX
Editorial

The 60-second spot follows the newest member of the Superstar club—skater Jenn Soto—as she flies through her first day at a very special school. After finding her locker and new shoes, she speeds down the long hallways to class. Music is taught by Pharrell Williams, and Yara Shahidi is the dance instructor. All four members of K-pop group Blackpink are hanging out in the breakroom, complete with Adidas vending machine. Finally, she makes it to skate class, where she is greeted by pro gamer Ninja and her fellow skateboard champ Tyshawn Jones. Jonah Hill, who also directed the spot, makes a brief appearance at an editing deck, and keen eyes will spot a multigenerational lineup of athletes, actors and celebrities including Kerwin Frost, Anitta, Mariah Duran, Mark Gonzales, Blondey, Liz Cambage, Pogba, Nigo, Jackson Wang, Chris Severn, Mette Towley, Tracy McGrady and Anna Isoniemi. Ultimately, the all-stars come together to make the point that "change is a team sport."