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Group745
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Group745
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Group745
Andrex - Changing The Story With Every Roll
12/09/2019
Advertising Agency
London, UK
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Credits
Brand
Agency / Creative

A hand-painted animation using toilet paper as a canvas shows an inspiring transformation story around Sanjida, a real Bangladeshi girl who struggled to find clean toilets in her community. As the story unfolds, the partnership between Andrex and WaterAid is presented and we see how it's making a difference for families like Sanjida’s by building new public toilets. In the end, we raise awareness about this issue and encourage viewers to buy a promotional pack of Andrex and help build more toilets.