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The Garage Soho
Investor and Brand Builder
London, United Kingdom

Immortal awards entries

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The Garage Soho is an early stage investor and brand builder. We invest £100K - £500K into companies pre-series A with a focus on technology enabled consumer brands.

The team work closely with portfolio companies on their brand strategy, creative and media partnerships from the outset and throughout their journey to exit.

Sir John Hegarty and a leading team from the global advertising agency BBH have teamed up with Tom Teichman and his team from Spark Ventures to create a unique proposition for high growth start-ups.

SPARK was set up by Tom Teichman, the SPARK management team brings its exceptional track-record and expertise in early-stage investing and network within the digital media sectors. Previous investments include, ARC, mergermarket, MADE and

Sir John Hegarty was the Creative Founder of BBH. The Agency made their name as a champion of creativity with countless award -winning pieces of work and seven international offices. Notable brands they’ve helped to build include Audi (“Vorsprung durch Technik”), Lynx (“The Lynx Effect”) and Johnnie Walker (“Keep Walking”). In 2012 BBH was sold to Publicis.