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Leo Burnett London
Advertising Agency
London, United Kingdom
A:Warwick Building, Avonmore Road, Kensington Village, W14 8HQ


Publicis GroupeIPA (UK)


Leo Burnett London is a Top 5 integrated agency in the UK.


WE DON'T MAKE BRANDS FAMOUS, WE MAKE BRANDS POPULAR: We work with some of the nation's most-loved brands: brands that are a part of people's everyday life. The long-standing relationships that we have with clients such as McDonald's (28 years), P&G (42 years) and Kellogg's (45 years) are testament to both our understanding of their consumers and the popularity that we create for their brands.


For us, there's no greater goal than to take each of our clients' brands and put them in a position of popularity by making them a part of the fabric of real people's lives.


POPULARITY BEGINS AND ENDS WITH BEHAVIOUR CHANGE: People and their behaviour are what we study obsessively. We focus on understanding the behaviour we are trying to change and we then ask ourselves, 'What is the best thing we can say or do to change it?' By constantly asking ourselves this question we can create an enduring popularity for a brand.


POPULARITY REQUIRES PURPOSE: It's simple really. If a brand has a clear sense of purpose and a reason for existing [beyond making money], then it has something that drives everything that the brand says and does. We develop a purpose for a client because we believe that brands need to change agenda to succeed. They need to be driven, restless and actionable with a sense of how the world should be.


POPULARITY REQUIRES SCALE: And we don't mean a big media spend. We like working with clients big and small who have the ambition to one day become enormous. We like to create work that's one size too big for the brand, work that a brand can grow into and that will appeal to more than just the immediate target audience.


We are the Leo Burnett Group. Every client comes to us with their own unique challenge and, whatever that challenge, we look to shape the solution accordingly, regardless of channel.


All business is now multi-channel and we have structured ourselves to be able to provide clients with the best possible solution.


All companies within our Group sit together and work together. We have one planning department across all disciplines; one creative department creating ideas that work across all relevant media; one account management team, one production department, one small, streamlined management team and one P&L.


We provide Advertising; Brand Activation - Shopper, Experiential, Sponsorship, Direct; Digital - Social, Design & Build; Luxury & Lifestyle; Change for Good [CSR, Public Sector, Charity, Pro Bono].


Clients/Brands include: Coca-Cola [Coca-Cola Red & VitaminWater], The Co-operative Group, Freeview, McDonald's, Kellogg's [all brands], NSPCC, P&G [Max Factor, Daz, Always, Herbal Essences, Aussie], Plan International, RNLI, Skyscanner


A summary of our awards so far in 2014:

At Creative Circle, our campaign to get employers to consider ex-offenders for employment for Business in the Community ('Second Chance) took all 3 Golds and a couple of Silvers in Online, Film, Radio and Best Innovation, while McDonald's and The Tutor Crowd scored in Print and Best Outdoor respectively.

At Cannes, our McDonald's client won 'Creative Marketer of the Year, BITC/Second Chance won a further 3 Bronze Lions and Leo Burnett Worldwide recorded the highest number of Cannes awards in our history, bringing home 64 Lions.

At the British Television Advertising Awards there was another huge accolade for McDonald's - 'Advertiser of Excellence' and Silver & Bronze for BITC.

And at ADC NY and the ANDYS - Silver & Bronze for BITC and Bronze for Dept for Transport/Drink Drive 'PubLooShocker'.

Add to that, Agency of the Year & Grand Prix for RNLI at the IPMs for our Brand Activation specialists, Arc, 3 Golds at the MAA Best Awards for McDonald's 'Kickstart' and The Tutor Crowd.

And finally, 2 out of 10 Winners at the IPA's Women of Tomorrow for Alice Hooper and Kit Altin for founding our specialist social change agency - Leo Burnett Change.