Spectrum - Case Study

Six + One’s purpose is to shift the perception on how people perceive brands. In order to do so, it needs to start from within our own culture. That's why our mission is to lead with excellence, create with thoughtfulness and connect with generosity, both with our employees and our clients. The outcome is disrupting brands and categories with out-of-the-box concepting, creatives, and execution - taking them to the next level like we did for BodyArmor, Prudential, Pirate’s Booty, and the Bronx Zoo. 

We are always aiming to reinvent brands, redefine categories and reshape culture. And we believe our clients play an integral role in setting the work apart, as they are the ones who know their brand and industry best. Together, we are best suited to create communications that are relevant to consumers and remembered by them. 

Shifting perception isn’t contained within our four walls, but expands throughout our community. That's why we started a non-profit, For The Greater Hood, to change the narrative around the homeless community and help generate a sense of dignity. With the help of the community, we open pop-up stores around the tri-state area to provide those in need with a space where they can come and purchase clothing, shoes, beauty supplies, haircuts and more with pre-filled gift cards provided to them.