Lebara's SIM Plan Is Simple in Straight Talking Spot

Lebara, the British telecommunications company launched its latest TV campaign, as part of the Lebara Smarter series, which makes direct comparisons to the competition in the telecoms sector. As the big networks have raised their prices by up to 8.8% recently, Lebara has committed to keeping prices fixed, and the latest creative showcases that if you’re on one of the big mobile networks, you can save up to £144 a year with a Lebara SIM only deal. 

The new creative continues with the disruptive approach for the brand in a series of straight-talking, no-frills spots that feature everyday people from around the UK, who simply state the obvious reasons why a Lebara mobile SIM plan is simply, smarter. The latest in the series sees a production runner named Sophie, hijack the production set of a car advert, showing to viewers that Lebara are always trying to save their customers money on their mobile phone bill.  

Lebara runs on the Vodafone network, which ensures they have the same coverage and reliability as one of the larger networks and were included on the list as a Which? Recommended Mobile Provider 2024 for the second year running. The fully integrated campaign, developed by creative and digital marketing agency Double W Worldwide will launch across national TV, Radio, OOH and Social Channels and has helped improve the awareness of the brand nationwide with Lebara now the fastest growing mobile network in the UK. Lebara recently won Uswitch Most Popular Network Winner 2024.

Mayur Jauhari, director of marketing and online at Lebara, said, “In the current economic backdrop and the ongoing cost of living crisis, big mobile networks have increased their prices by up to 8.8% again…We want people to know that they don’t have to put up with this. By switching to Lebara, customers can get better value for their money along with a reliable network and excellent customer service. With no annual price rises on top, Lebara is indeed a Smarter choice to make.”

Laurence Bray, founder of Double W Worldwide, said, “We loved creating this campaign with Lebara and the idea of hijacking someone else’s TV ad to let viewers know that Lebara will do anything to save their customers money on their mobile bill is a fun concept. It’s great knowing that so many people can get the same great service and reliability as the big networks whilst saving themselves up to £144 a year by simply switching to Lebara.”